in·flu·ence: the power or capacity of causing an effect in indirect or intangible ways; a popular and emergent word used to describe an individual or a group of people who act as celebrity or categorically influential in promoting your event or product
At FTP, we help you activate and grow your word of mouth marketing through:
- Methods and Strategic Planning and Word of Mouth engagement
- Development and Integration of Social Applications
Integrated Influencer Marketing
At FTP, we couple influencer outreach with intense marketing organization. Beginning with research and recruitment, we can efficiently join business goals and influencer requirements to best serve your brand. We work person-to-person to marry personality and business-minded approaches, connecting your brand with the right people.
If you’re interested in using an influencer to promote your product or event, we will handle all the details. Aspects of your integrated influencer marketing plan can include:
- Initial and On-going Identification of Online Influencers
- Blogger Outreach
- Private Online Community Support
Private Online Community Support
Private online communities continue to grow in popularity. Why? Because communities provide a safe and often rewarding environment to solicit customer feedback, and facilitate focused conversations. Private online communities are being used to:
- Tap consumers to help shape strategies, product design and development
- Gain in-depth understandings of product usage from impassioned customers
- Influence advertising, messaging and website usability
- Explore innovative ideas and new potential revenue streams
- Create feedback loops and new insights from member collaboration
