Follow The Prince

Follow The Prince

Press

Dear <<First Name>>

OUR ANNOUNCEMENT

Let’s celebrate the new addition to the Prince Consulting & Services (PC&S) family.  Check out FollowThePrince, a cutting-edge digital creative group.  FollowThePrince (FTP) combines creative marketing tactics, social media smarts, and entrepreneurial principles to provide businesses with the tools, ideas, and support required to develop and spread their unique brands.  We can help entrepreneurs, established businesses, and individuals become highly visible for less money and more efficiently than with standard marketing and PR firms.


OUR GOAL

FTP will form viable communities who are excited by and engaged with your brand.  Every entrepreneur needs a strong community that will share and support a brand.  Entrepreneurs need tools to create this community and launch effective brand campaigns in social networks.  At FTP, we provide the key information and essential applications to facilitate sustained engagement between your brand and its community across social networks.


OUR CREATIVE PACKAGES

Harry Package — $1500-$2000

  • 5 Pages
  • 4 Logos
  • Custom Website & Content Management System

William Package — $3500-$5500

  • 10 Pages
  • 4 Logos
  • Custom Website & Content Management System
  • Social Media Optimization

Machiavelli Package — $8500+

  • 20 Pages
  • 4 Logos
  • Custom Website & Content Management System
  • Social Media Optimization
  • Branding & Identity
  • Outreach Campaign
  • E-Commerce
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OUR SERVICES


Digital Innovation & Branding

  • Harnessing technology to create, develop, and sustain your unique brand
  • Building your brand’s identity and feel for an online audience
  • Devising effective strategies to make your brand a standout & stand-above brand

Social Media Marketing

  • Distributing your brand through key social networking sites
  • Creating a unique look and feel for your brand on social networking sites
  • Forming viable communities that will make your brand prosper

Word of Mouth & Influencer Outreach

  • Identifying and contacting the social leaders who will promote engagement with your brand
  • Communicating personally and regularly with influencers in social media & traditional media
  • Determining the best channels for spreading the reach of your unique brand



Angela Shelton is an artist, activist, lecturer, and entrepreneur who is using FTP to build her brand and to grow her network.  Shelton has multiple websites that correspond to the different facets of her career, in addition to her Facebook and Twitter pages.  Shelton is a trusted and respected person within the sexual abuse survivor community and the arts community, and she aims to capitalize on this goodwill.

We are helping Shelton make the most of her Army of Angels.  The Army of Angels website provides an environment for people committed to healing and creative empowerment to interact with each other and with Shelton herself.  The Army of Angels is also a community of sales affilliates who can earn money by promoting the sale of Angela’s manuals and films from their personal websites.

Essentially, the Angels are rewarded for their involvement with the Angela Shelton brand.  Shelton provides this community with special access to herself and a financial opportunity.  Shelton benefits as her reach grows and as her sales revenue increases.  FTP recently selected EQAL.com’s Umbrella platform as the next step in making the Army of Angels web experience even more interactive and cutting-edge.  Increased technical capabilities and a captive community will streamline community engagement and facilitate further growth.

Another part of the brand is Angela Shelton Twitter Week (4/25-5/2), an online campaign to raise awareness of sexual violence and trauma.  Shelton’s community will use Twitter to share facts, to tell their stories, and to offer support.  Through this campaign, more people will learn about Shelton’s brand and, most importantly, they will be motivated to join this special community



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**FOR IMMEDIATE RELEASE**

New Creative Digital Group Optimizes Social Media to Help Sexual Abuse Survivors

Tackling what isn’t sexy.

Los Angeles, CA/April 20, 2010Prince Consulting & Services announces the launch of Follow the Prince (www.followtheprince.com), a one-stop shop for myriad social and digital media marketing needs. Follow the Prince (FTP) combines creative marketing tactics, social media smarts and entrepreneurial principles to provide businesses with the tools, ideas and support required to develop and spread their unique brands. The group assists entrepreneurs, established businesses and individuals in becoming highly visible to their audiences.

The Angela Shelton Foundation is a non-profit organization that teaches sexual abuse survivors how to heal and lead joyful lives. Collectively, they converse about thewhite elephant in 27% of living rooms in America. FTP and the Foundation have released a bevy of tools for social conversation about the truth of sexual abuse. Initiatives include encouraging survivors of sexual abuse to change their profile picture to one depicting themselves at the age at which they were abused and a centralized blog that various survivors are able to share their experience.

More than being cathartic, the Foundation believes that the only way to eradicate sexual abuse is to remind every survivor that no one can make himself or herself a victim. Currently there is a growing blog network, The Survivor Manual, organized by the Foundation and powered by Follow the Prince to allow survivors to reach out and grow with other survivors who are apart of the community, that they may not have otherwise known. These are a combination of outreach & social media marketing services implemented by FTP.

Christopher Prince Boucher from FTP realized that perpetrators were infiltrating seemingly save havens. They provided custom solutions and tools to train the Foundation’s Army of Angels to diffuse the power of ambient lurkers and teach the survivors critical tactics in Speaking Up and Speaking Out. This was an Outreach Package that has been a staple service and why brands like BermanBraun and Angela Shelton have Followed the Prince.

Shelton is Following The Prince and his techniques by producing a weekly instructional and inspirational live USTREAM to help survivors inspire and empower their lives. She covers topics from “how to find your voice through blogging” and “setting up a safe twitter presence”, to how to deal with reoccurrence of Post Traumatic Stress Disorder. Follow The Prince has facilitated these practices through their Social Media Marketing services.

About Follow The Prince

Follow The Prince honors integrity, sustainability, and the community growth. Because we understand the diverse nature of relationships, we work with various individuals, small business and corporations. Our clients include entrepreneurs, technologists, entertainers, and activists. We believe that the use of social strategy is the best way to engage humans and technology in order to benefit unique brands.

Contact:
media@followtheprince.com

Contact:
Christopher Prince Boucher
p: 646.727.0530 | e: chris@followtheprince.com
www.followtheprince.com

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